November 2025

  Episode Summary: Scott Todd exposes the #1 marketing mistake real estate investors make: using generic, invisible copy that speaks to everyone and connects with no one. Drawing from his own transformation—when he shifted from broad messaging to targeting specific sellers (60-80 year olds doing end-of-life planning)—Scott reveals how getting hyper-specific actually increased his response […]

Episode Summary: I have a confession to make. When I started my business, I had very little deal flow, which shouldn’t come as a surprise to you because that’s how it all starts. Now, back then, this was like 10 years ago. I was mailing a hundred offer letters a week. I was buying one

Episode Summary: Are you getting plenty of leads, but none of them are converting? You might have a product-market fit problem, not a lead generation problem. In this episode, Scott reveals why generic “we buy” marketing attracts everyone except the people you actually want to work with—and shows you exactly how to fix it. What

Last week, I met a guy who just raised $20 million for an AI company. Now he’s raising $100 million. Most operators I know struggle to raise $50,000. So I asked him: How do you raise $20 million? I expected the usual answers: “I know the right people.” “I’ve got a killer deck.” “The market’s