In today’s episode of The Art of Passive Income, Mark and Scott talk to Brandon Lucero—CEO and owner of SoldWithVideo.com, a video marketing company.
Brandon shares his journey which includes numerous web based companies and a video marketing company where he became VP of Production. That ultimately led him to create his current business—Sold With Video, where he helps small businesses increase their local advertising through video marketing.
Today, Brandon shares some of his expertise with us and the learning curve he went through in the first two years after creating Sold With Video and the challenges he faced.
We also delve into:
- Common mistakes newbies make in video marketing
- Video quality vs content value
- Keyword research
- Marketing raw land
Video marketing is not about selling, it’s more about relationship building. Once that relationship is built then you can market to people. -Brandon
Brandon also talks about his You Pyramid process that helps sort the most important processes from the traps.
Listen in for all the details and for Brandon’s answer to: Tell us something we don’t know about video marketing.
TIP OF THE WEEK
Mark: Learn more about Brandon by going to his site at SoldWithVideo.com.
Scott: Check out Walky.io. It’s ideal for video communicating with your team. Think of slack with video.
Brandon: Video is about consistency. It’s not about selling. If you can create concise content and add value up front then you can build a massive audience really fast.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?