How Betting Can Lead To Your Breakthrough Idea

In today’s episode of The Art of Passive Income, Mark and Scott talk to Dorie Clark—

Dorie has a long list of attributes, including: 

—Adjunct professor of business administration at Duke University’s Fuqua School of Business. 

—Author of Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It which was named the #1 Leadership Book of 2015 by Inc. Magazine and one of the Top Ten Business Books of the Year by Forbes and a Washington Post bestseller.

—A former presidential campaign spokeswoman  

—A frequent contributor to the Harvard Business Review, Time, and Entrepreneur.  

—Recognized as a branding expert by the Associated Press and Fortune.  

She is also a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the US State Department, and the World Bank! The New York Times described her as an expert at self-reinvention and helping others make changes in their lives.

Dorie has a long list of credentials, but how do you invent yourself when you’re just starting out?  

She elaborates on the three components you need to become a recognized expert: 

  • Creation
  • Social proof
  • Network 

We also discuss: 

  • The difference between a thought leader and a self-promoter and why the concept of thought leaders is so misunderstood.
  • “Little bets strategy” to find your breakthrough idea.

Plus, we delve deep into robots and the future of our jobs.

Don’t miss out on this great thought provoking episode!


Mark: Start reinventing yourself and start learning how to stand out by checking out Dorie Clark at her website at

Scott: Check out It allows you to have your own custom domain for your email.  

Dorie: Read the book The Net and the Butterfly: The Art and Practice of Breakthrough Thinking by Olivia Fox Cabane & Judah Pollack. It’s a book about how to train yourself to have more breakthrough ideas.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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