Become More Relatable—What You Need To Know About Leading With Your Personality

In today’s episode of The Art of Passive Income, Mark and Scott talk to Leonard Kim from Leonard is managing partner of InfluenceTree, a company that teaches you how to build your brand.  

Leonard is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and a Personal Branding Expert by Red Letter Resumes. After hitting rock bottom several times over and becoming homeless, he got sick and tired of being sick and tired so he started writing and built up a huge media following.  

He explains that being relatable resonated with others and helped to build up a large following. Some factors that can help you become more relatable: 

  • Leading with personality.
  • Be real. Use your genuine personality.
  • Put your fears out there. That resonates with others and helps form a connection.  

Leonard also talks about his early-on downfalls and blames Narrogance for playing a role in his failures along with his fear of failure and fear of success! 

Listen in to hear more of Leonard’s inspirational story and find out exactly what he means by Narrogance.


Mark: Learn more about Leonard Kim by going to his website at

Scott: Go to and check out the new ink case for the iPhone 7. It has another screen on the back of the case that you can use to change the design of your case or use it to read e-books. 

Leonard: Read the book, The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz. It helps takes your eyes off of those material things and those other things that you’re going after and it lets you focus on what really matters.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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