In today’s episode of The Art of Passive Income, The Facebook Whisperer, David Banales joins Mark as co-host and they talk with Molly Pittman—VP and traffic monitor at DigitalMarketer.com.
Molly’s approach to marketing is to get back to basics and to keep it real! Today we go deep into the aspects of what makes a good ad that will increase traffic. 5 components are:
- Good offer
- Good copy
- Creative—Videos and pictures
- Ad send—Making sure that the landing page your ad is sending them to is relevant to the ad!
Molly shares her insight on why writing good ad copy is imperative and that you don’t need to be a genius at it as long as the right components are in place.
We also discuss the most simple starting point for a newbie:
- The before and after—The picture of your customers life before using your product/service and after, how your product will change their life.
- The customers’ journey—The steps of your business, what assets you need to create and how to make them aware of your business.
There is so much VALUABLE information in this podcast, it leaves David with stars in his eyes!
TIPS OF THE WEEK
David: Read the book Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling by Jeb Blount.
Molly: Check out AdEspresso.com and GetCompass.co. They have an incredible library of ads that you can get inspiration from for ideas for your ads. Also, read the book Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?