How To Stand Out In The Market By Creating Your Own Category

In today’s episode of The Art of Passive Income, Mark talks to Rapid Growth Speaker & Coach, Matthew Pollard—

Matthew had five multi-million dollar business success stories under his belt before the age of 30. He has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse.

Matthew admits, as an introvert, sales did not come naturally to him. By learning through YouTube, he focused on a different step every day. And, in just six weeks he was the number one sales performer in the largest sales and marketing company in the Southern Hemisphere.

His small telecommunication company turned over a million dollars in less than 12 months and had over 4.2 million annual revenue just by year three making it the largest independent broker for telecommunication in the country!

He then realized, he loved to rapidly grow companies.

Today, Mark and Matthew delve deep into the steps of rapid growth:

  • Create your own category and set yourself apart-Put a new spin on your niche and make your message simple to get heard in a crowded market.
  • Understanding the benefit of niche marketing.

By focusing on a unified message and the niche market before sales, the sales process is much more simple.

Plus, are you getting your message across in email campaigns? Matthew shares why stories are the best way to reach your audience and shares which two morals you need to get your story across!

Listen in for all the details.


Mark: Learn more about Matthew by going to his website at

Matthew:  Favorite quote by an unknown author—You decide every moment of every day who you are and what you believe in. You get a second chance every second. 

It’s about making a decision about who you are every single day and not saying, “Oh I have not that done before, so I can’t do that.”

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?

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