In today’s episode of The Art of Passive Income, Mark and Scott talk to Kevin Rogers, a stand-up comedian turned copywriter.
After traveling the U.S. as a dead broke comedian, Kevin discovered that a simple joke formula could be used as a powerful marketing hook. He took that concept and began teaching business owners how to improve their sales with his joke formula technique. His company CopyChief connects business owners and copywriters.
- What makes a good copywriter?
- What makes a good headline?
- When is the right time to seek a copywriter?
Kevin dives into all this, plus discover what factors make a simple joke formula.
Kevin shares some examples of a good joke formula and comes up with a 20-second pitch for LoanGeek.io—you don’t want to miss this! Today’s podcast is HUGE!
TIPS OF THE WEEK
Scott: Check out The Gary Halbert Letter— a series of letters written by a renown copywriter.
Kevin: Create a personal joke formula. Write a joke about yourself using the 4 elements in the joke formula, except change the last one, surprise, to results. Second, read his book the 60 Second Sales Hook.
Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?